Outbound Marketing is a concept that emerged as a contrast to the Inbound Marketing. It is used to refer to traditional marketing strategies that are left out of the Inbound philosophy. We are all used to Outbound Marketing. So much …
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The editorial calendar is a tool for content planning. In the context of digital marketing, it is often used to plan articles for the corporate blog on a monthly basis. What is an editorial calendar for? The editorial calendar helps …
The Buyer persona is a fictional profile portraying in a customized, detailed fashion, the most important features of a typical client of a product or service. In other words, it describes a character that doesn’t exist but represents an ideal buyer …
The Escrow Payment is a service through which a third party works as an economic liaison between a sales person and a buyer. In other words, when the buyer purchases a product or service, the money is held in deposit …
Facebook Ads refers to all the sponsored content that is displayed as advertising spots in the feed of the users’ social network. You must have seen them yourself as you’re scrolling this site: inserted in between the news of your …
The Churn Rate o “Client dropout” is a marketing term which refers to the number of users that cancel a service. When this happens, clients get to the end of their LTV or lifetime value. The classic example is that …