Visual Thinking and graphic recording are two techniques that go hand in hand, allowing the user to document and synthesize complex information in order to make it easy to understand and remember. It’s a strategy that’s becoming popular in entrepreneurial …
Author: Workana
The Flywheel is one of the most sophisticated concepts in marketing; it developed alongside the evolution of sales funnels from a linear methodology to a circular methodology which allows it to leverage its own momentum to sustain itself and create …
Social Selling is a term used in digital marketing to indicate an organic strategy of attracting clients on social media through creating content of quality and establishing trust with prospective clients. Although it has the word “selling” in its name, …
Storytelling is the art of telling stories or tales. In marketing, however, it refers to a strategy to communicate certain information using the context of a story. For example, a rehydrating beverage brand whose aim is connecting with sports-people may …
Responsive Design is an approach to web design that allows web pages to render well on any device (computer, phone, tablet), regardless of windows or screen sizes. Try this out: on this very screen, change the window size in your …
PageRank is the name given to the algorithm developed by Google founders, which allows for ranking or scoring from 1 to 10 to a webpage on the search list according to certain criteria such as relevance, quality and site authoritativeness. …
CRO or Conversion Rate Optimization is a set of practices aimed at increasing the effectiveness of some content to persuade users into completing the website’s goal. A conversion may translate into a subscription, a purchase, filling out a form or …
SERP is the acronym for Search Engine Results Page, that is, the page displaying the results of a search engine in response to a query by a user. The order of results or websites will depend on how close they …
The bounce rate is the percentage of single page visits in which a person leaves your website from the landing page, without browsing any further. By default, Google Analytics considers that a visitor has interacted with your website if they …
In digital marketing, the term engagement refers to loyalty and fidelity bonds developed by a client towards a given brand, and, by extension, to the process of creating and nurturing these bonds. The closest idea to this concept would be …