The term Webinar is a neologism combining the words “web” and “seminar”. It refers to any content in video format whose main objective is educational and practical. In other words, a webinar is a video made by a person willing …
Author: Workana
Google algorithm or PageRank is actually a set of math algorithms used by the search engine to determine the relevance of a website on the SERP. In other words, it’s the list of criteria through which Google ranks a website in …
The Buyer’s Journey or Purchase Cycle is the marketing term to refer to the different stages a lead goes through. It starts the moment they become aware of the fact that they need a product or service to the moment …
On-Page SEO or In-Site SEO refers to the optimization actions for search engines that are organized internally on a website. For a better understanding, let’s take the creation of a landing page with keywords (on page strategy) and compare it …
Conversion rate or ratio is the percentage of visitors to your website or to a specific landing page who get “converted”, that is, who complete what they are invited to do there. Depending on the goals of your campaign, type …
Branded Content is the content created by a brand to give more visibility in the media to the human bond it has with people. In other words, it comprises all the stories about itself and how it relates to others. …
Lead Scoring is the practice of appointing a score to each lead who leaves their contact details in exchange for some piece of content. This score reflects how possible it is that a visitor actually turns into a client, and …
The term lead nurturing refers to a set of strategies and actions aimed at pushing forward a lead along the purchasing process. To put it simpler, lead nurturing means sending valuable, relevant information to those leads who have left their …
A Lead magnet is a piece of web content given in exchange for the user’s contact details. This content is developed according to the interests of the target audience or Buyer persona of a brand, taking into consideration at which …
Outbound Marketing is a concept that emerged as a contrast to the Inbound Marketing. It is used to refer to traditional marketing strategies that are left out of the Inbound philosophy. We are all used to Outbound Marketing. So much …