Copywriting or creative writing is a very common term in marketing and advertising, which refers to the text of ads, slogans, landings and general content of a given brand. It can also refer to news headlines or to any other …
Author: Workana
Anchor text is the text displayed in a hyperlink or link. That is, the text that you can click on and which will redirect you to some other site at once. Anchor texts are usually highlighted in blue and/or underlined, …
The gamification is a new term that refers to the use of recreational or game methodologies in educational, digital and corporate environments, mostly. Put it simply, the Gamification is a strategy “to learn as you play”. However, today it may have …
Guest Blogging or Guest Posting is when a blogger posts an article (or just any sort of content) on someone else’s website or videoblog. When we say “blogger” we might be referring to a particular individual who produces content on …
CPC, CPM and CPA are acronyms and stand for Cost Per Clic, Cost Per Mille and Cost Per Action, respectively. These are key concepts in paid online advertising and affiliate marketing. When a company pays to have its advertisements displayed …
An off-site search engine optimization practice (SEO) consists of building a network of links or Backlinks leading to a webpage from other recognized sites. To put it simpler, Linkbuilding is a way to increase a website performance by means of quality …
Open source refers to an openly distributed program code (including codes that are free of charge) that can be utilized and modified by the end user without restriction. A good analogy would be that of a recipe. An open source …
“Big Data” is a term that refers to massive amounts of digital information generated by users, typically over 50 terabytes. To put this into perspective, let’s consider the fact that a modern PC’s hard disk capacity is less than one …
“Content creation” within the context of digital marketing means producing texts, articles, images, videos, recordings (or any combination of formats) which offer information or entertainment while meeting specific objectives to attract web traffic and potential clients. Content creation and how …
H1 is short for “Heading Tag 1”, and it’s also the first and most important of the six tags used to define and differentiate the headlines on the HTML code of a webpage. What is h1 tag for? The main …