The bounce rate is the percentage of single page visits in which a person leaves your website from the landing page, without browsing any further.
By default, Google Analytics considers that a visitor has interacted with your website if they have checked at least one additional page –another article related to your catalogue session or if they actually completed an action such as filling out a form with their contact details.
Let us picture this from the user’s perspective: you might be looking for a catering service for weddings in your city; a site listed on Google results calls your attention, but when you click on it, you realize it’s a catering service from a different country, so you immediately leave and resume your search. Well, for the site that was a bounce.
See more in: What is Google algorithm?
Why is Bounce Rate important?
SEMrush sets the bounce rate as the fourth element to determine SERP –reducing it to the minimum is essential in terms of SEO.
Google algorithms do not take it into account directly, but this doesn’t mean that bouncing has little impact in terms of positioning.
RankBrain –the artificial intelligence used by Google to determine the relevance of websites through fully understanding search intentions– does take into account the bouncing rate along with other indicators such as Click Through Rate and Dwell Time.
For RankBrain, if a visitor bounces off your page it means they didn’t find what they were looking for, playing it down on results.
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