SEO is the acronym for Search Engine Optimization. It’s a set of good practices that ensure your website will always be among the top search results when someone is browsing some information on the internet which might be related to your business.
SEO rules are determined by Google, the most popular browser around the world. However, these criteria are not arbitrary, as its final goal is to help users find what they want as easily and intuitively as possible.
Good SEO content must have good quality, that is, being relevant to the target user and its structure should be easy to read for Google algorithm.
This article may be helpful: What is Evergreen Content?
Why is SEO useful for a company?
As a company, SEO is useful to help people find and visit your website. Actually, not having a website at all and having a website without SEO is basically the same thing.
Many companies today depend in part or exclusively on the promotion and sales through their page. The more traffic they generate, the more opportunities they have to enlarge their database of clients and prospects.
The first five results listed on Google get almost 75% of traffic, so if your business has to do, for instance, with selling pies for events in Buenos Aires, it’s really convenient for you to appear among these first five search results when users browse things such as:
Food for receptions in Buenos Aires
Pies for events in Buenos Aires
Catering for events Buenos aires
Why is SEO useful for a user?
As a user, SEO saves a lot of your browsing time because it shows you the most relevant, useful results in the first place. Besides, it protects you from sites with bad practices, like false pretences or automatic re-routing.
If you’re a user in search of a catering service for your party, Google SEO will make sure that you don’t end up in a website of flower bouquets for weddings or of online cooking classes.
Which is the difference between relevance and structure in SEO?
The relevance has to do with how useful is actually your content as regards users’ needs. Does it remove their doubts? Is it offering them the entertainment services they want? Is it taking them directly to a tool that can solve their problem?
The structure is related to how easy it is for Google algorithm to determine what type of searches your content is relevant for. Does it include the right key words? Are multimedia resources properly labelled? Is information divided into headlines, subheadlines, paragraphs, etc? Is it user-friendly?
If you come to think of it, one thing goes in hand with the other. At first, SEO criteria were pretty basic and just anyone could make use of them so as to drive large amounts of traffic without offering truly relevant content in exchange. Nowadays, Google algorithm avoids the trap by identifying and penalizing these cases.
How can I implement SEO?
How to implement SEO cannot be summarized in one single explanatory article. There are literally thousands of things to be taken into account, and Google usually introduces changes to keep improving the quality of searches, so SEO is a field of expertise being constantly updated.
However, if we should be made to define a general formula for SEO, we would suggest:
- Learn about your Buyer persona or Buyers personas.
- Find out how your Buyer persona searches for products or services on the internet.
- Take a look at what your competitors are doing and their results.
- Create relevant content for FAQ or requirements of your buyer persona.
- Note that such content is easy to decode and index for Google.
- Check the analytics of your results, identify your areas of improvement and enhance your strategy.
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Learn more about SEO
SEO is one of the most complex fields that have emerged along with the era of digital information. Not only does it cover endless elements, but it also changes permanently and adapts to the needs and new browsing styles of users.
If you’re willing to learn more, have a look at these links we’ve selected for you.
- Learn SEO in 2019 – By Mangools
- SEO Made Simple: A Step-by-Step Guide for 2019 – By Neil Patel
- What is SEO and How It Works for Small Businesses – By Life Marketing
- 9 Effective SEO Techniques to Drive Organic Traffic in 2019 – By Single Grain
- SEO Made Simple: Where & How To Use Keywords in Your Content – By Optin Monster
- How to Do Keyword Research for SEO: A Beginner’s Guide – By Hubspot
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