SERP is the acronym for Search Engine Results Page, that is, the page displaying the results of a search engine in response to a query by a user. The order of results or websites will depend on how close they …
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The bounce rate is the percentage of single page visits in which a person leaves your website from the landing page, without browsing any further. By default, Google Analytics considers that a visitor has interacted with your website if they …
In digital marketing, the term engagement refers to loyalty and fidelity bonds developed by a client towards a given brand, and, by extension, to the process of creating and nurturing these bonds. The closest idea to this concept would be …
The term Webinar is a neologism combining the words “web” and “seminar”. It refers to any content in video format whose main objective is educational and practical. In other words, a webinar is a video made by a person willing …
Google algorithm or PageRank is actually a set of math algorithms used by the search engine to determine the relevance of a website on the SERP. In other words, it’s the list of criteria through which Google ranks a website in …
The Buyer’s Journey or Purchase Cycle is the marketing term to refer to the different stages a lead goes through. It starts the moment they become aware of the fact that they need a product or service to the moment …