The term Clickbait –literally, bait for clicks– refers to certain type of content that is distributed under a headline which creates high expectations, or which is defiant and seek to arouse the user’s curiosity or ghoulishness to click on the …
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The Blockchain is a shared information technology formed by a database distributed in decentralized storage nodes that communicate with each other by means of a protocol of encrypted data. All the data operations on the database generate unchangeable records called …
Keyword stuffing, also called over-optimization of keywords, is a Black Hat SEO which tries to give relevance to a term by using it excessively inside a text. Many years ago, keyword stuffing was effective because Google bots were not able …
Outsourcing is a business practice in which one company hires another company to provide external employees to perform an activity, instead of hiring them directly. In other words, these workers are legally employed by the service provider, and not by …
The user interface (UI) is the set of controls and sensory channels by which a user can communicate with a machine. For example, on a computer, the screen, the keyboard, and the speakers are part of the user interface because …
Copywriting or creative writing is a very common term in marketing and advertising, which refers to the text of ads, slogans, landings and general content of a given brand. It can also refer to news headlines or to any other …