“Big Data” is a term that refers to massive amounts of digital information generated by users, typically over 50 terabytes. To put this into perspective, let’s consider the fact that a modern PC’s hard disk capacity is less than one …
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“Content creation” within the context of digital marketing means producing texts, articles, images, videos, recordings (or any combination of formats) which offer information or entertainment while meeting specific objectives to attract web traffic and potential clients. Content creation and how …
H1 is short for “Heading Tag 1”, and it’s also the first and most important of the six tags used to define and differentiate the headlines on the HTML code of a webpage. What is h1 tag for? The main …
The long tail keywords (LKT) are the key specific terms which have the SEO function to attract a very specific part of the audience with higher probability of conversion. The term “long tail” comes from a fairly friendly comparison between …
The keywords are the terms in a search that trigger the display of results and related ads. When users are searching for information on the Internet, they use a search engine -usually Google-, introduce the terms which best describe their …
An AdServer is a software that stores data about advertising content and delivers ads to websites, browsers, social networks and applications. When a company wants to post its ads massively, it requires adserver to easily solve payment, bids and settings. …