SEM is the acronym for Search Engine Marketing. It refers mainly to the process of purchasing ads on search engines. Originally, the term included the first practices of SEO (Search Engine Optimization) as well, but at present this is so specialized …
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Content marketing is a marketing strategy based on building trust in your target client by means of useful, relevant and customized content, before promoting your products or services straight to them. Grasping the concept of content marketing is easier if …
Remarketing is a set of tactics used by Google Adwords and Facebook Ads that enables sites to show customized ads to users who have already visited or made a specific action on a website. It’s usual to find the terms “retargeting” or …
CTR or Click-through Rate is a metric that measures the number of clicks an ad gets on the internet (or a search engine result) over the amount of times it is displayed (called views). CTR is one of the most important metrics in …
CTA, English acronym that means “Call to Action“, is a resource used in Inbound marketing to encourage a user visiting a content to enter the sales funnel of a company or to move from one purchase stage to the next. Usually, …
Email marketing is the use of email to encourage and develop new, enhanced relationships with clients, as well as to promote products or services. It’s one of the basic cornerstones of digital marketing. Since the nineties, some companies have been sending massive emails …