What is Workana?

what is workana

Workana is one of the most important freelance marketplaces in the world, with almost 2 million freelancers and over 1,000 freelance job opportunities posted every day. Freelancing has been growing fast, really fast. In fact, 92% of companies agree that hiring freelancers

What is a Freelancer?


A freelancer is a person who works on his own, independently, providing professional services of some kind without establishing exclusive contractual ties with a client or enterprise.    As an example, a web designer can search for a staff job in a

What is Inbound Marketing?

inbound marketing

Inbound Marketing is a marketing strategy based on non-invasive content techniques used to attract potential clients and lead them naturally through each stage of the sales funnel until they finally make the purchase. Have you ever had the annoying sensation that

What is ROI?


ROI is the acronym for Return On Investment. This indicator enables us to measure an investment performance. For this calculation, we have to divide the profits obtained between the investment made. The result is shown as a percentage or rate: For example:

What is SEM?

sem - search engine marketing

SEM is the acronym for Search Engine Marketing. It refers mainly to the process of purchasing ads on search engines. Originally, the term included the first practices of SEO (Search Engine Optimization) as well, but at present this is so specialized

What is Content Marketing?

marketing de contenidos

Content marketing is a marketing strategy based on building trust in your target client by means of useful, relevant and customized content, before promoting your products or services straight to them. Grasping the concept of content marketing is easier if

What is Remarketing?


Remarketing is a set of tactics used by Google Adwords and Facebook Ads that enables sites to show customized ads to users who have already visited or made a specific action on a website. It’s usual to find the terms “retargeting” or

What is CTR?

ctr - click through rate

CTR or Click-through Rate is a metric that measures the number of clicks an ad gets on the internet (or a search engine result) over the amount of times it is displayed (called views). CTR is one of the most important metrics in

What is a Call To Action?

call to action - cta

CTA, English acronym that means “Call to Action“, is a resource used in Inbound marketing to encourage a user visiting a content to enter the sales funnel of a company or to move from one purchase stage to the next. Usually,

What is Email Marketing?

email marketing

Email marketing is the use of email to encourage and develop new, enhanced relationships with clients, as well as to promote products or services. It’s one of the basic cornerstones of digital marketing. Since the nineties, some companies have been sending massive emails